marketing campaign

Come on Barbie, Let's go Rush!

Organization

Sigma Kappa Chi

ROLE

Designer + Marketing/ Recruitment Lead

EXPERTISE

Marketing Strategy, Graphic Design

YEAR

2023

Introduction

Introduction

Introduction

Sigma Kappa Chi, Alpha Chapter

About

Sigma Kappa Chi is an Asian-Interest sorority at the University of California, Santa Barbara, established on October 12, 1993 as a community built upon sisterhood, respect, and friendship. Recruitment is held each fall and winter. 

Fall Recruitment

As Co-Recruitment Chair, I was tasked with planning a week of five recruitment events, reaching out to other organizations for collaborations, and leading these events. As Historian, I was responsible for executing the promotional plan through print and social media, which included deciding on a theme and branding, and designing all digital marketing.

Theme Ideation

Theme Ideation

Theme Ideation

When brainstorming theme ideas, I wanted to take advantage of pop culture and trending aesthetics. Luckily, the Barbie movie had just come out that summer, which consisted of a striking pink, girly aesthetic. The movie also promoted ideas of sisterhood and female empowerment, which were concepts that are core to our organization.

Considering that young women my age were dressing up in stylish, pink outfits to see the movie in theaters, I knew that this theme would be popular with our target audience. 

Moodboard

Moodboard

Moodboard

I wanted pink, girly, and retro.

  • Highlight 1

    Manage your bookings easily with built-in booking widget.

  • Highlight 2

    Show the best parts of your locations with style.

  • Highlight 3

    Manage your bookings easily with built-in booking widget.

  • Highlight 4

    Show the best parts of your locations with style.

  • Building hype

    A month before recruitment started, I released a teaser graphic on our Instagram to generate excitement. 

  • Introducing our organization

    Two weeks before recruitment, I released posts about our executive board, to help interested rushees learn about who's leading the organization!

  • recruitment schedule

    A week before recruitment, I released a schedule of the week's events on Instagram, and also in print. We passed the print schedules out to passing students on their way to class.  

  • Countdown

    The last three days before rush, I posted countdown fliers on Instagram to generate excitement and maximize turnout at our first event.

  • recruitment merchandise

    Inspiration: Retro baseball tees

Results

Results

Results

We resulted in a successful recruitment of 40+ attendees, and our organization almost doubled its size!

Increased Engagement

Our social media following went up 100+ and we received more engagement in terms of likes and comments.

Growing organization size

Nearly doubled in size, and had good turnout at all our events.

Let's connect!

Navigation

Case studies

Spotify Redesign

CSU Website

Compatibility

Come on Barbie, Let's go Rush!

Let's connect!

Navigation

Case studies

Spotify Redesign

CSU Website

Compatibility

Come on Barbie, Let's go Rush!

Let's connect!

Navigation

Case studies

Spotify Redesign

CSU Website

Compatibility

Come on Barbie, Let's go Rush!