An AI-powered digital closet that lets users upload their clothes, visualize outfits on their own body, and receive personalized styling suggestions. It simplifies wardrobe management by tracking outfits and inspiring new looks through data-driven recommendations.
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Problem Statement
Many people struggle to keep track of what’s in their closet, often forgetting pieces they own or buying similar items again. They also find it difficult to mix and match outfits creatively, leading to frustration and wasted time when choosing what to wear.
Goal
Create a digital closet that helps users easily track their wardrobe, visualize outfits, and discover new combinations through AI-powered styling—making getting dressed simpler, smarter, and more enjoyable.
User Research
I conducted 8 user interviews and asked targeted questions like:
🧠 Understanding Current Behavior
How do you currently decide what to wear each day? How often do you buy clothes?
🤕 Pain Points & Challenges
What challenges (if any) do you face in the process? How often do you forget about clothes you already own or struggle to make use of them in outfits?
📊 Usage Patterns
💛 Motivations & Emotions
What motivates you most when getting dressed — comfort, appearance, mood, or others’ opinions? How satisfied are you with your current sense of style?
Decision Fatigue
Users feel overwhelmed deciding what to wear each day and often resort to repeating the same few outfits for convenience.
Lack of Closet Awareness
Users frequently forget what’s in their closet, buy duplicates, or struggle to visualize full wardrobe, thus many pieces go unused.
Many users hesitate to experiment with styles because they can’t picture how items will look on them. Clothes often fit or appear differently in real life than expected.
High-Level Tasks
From then, I identified the key tasks the app must accomplish to achieve the goal.
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User Flow
Lo-Fi Wireframes
Following our 5 key tasks, I created a basic mockup of how we wanted our app to look like and our desired functions.
Branding
I was scrolling on Pinterest for inspiration and I came across this photo.. what better to inspire a fashion app than fashion itself?
Hi-Fi Prototypes
Key Takeaways!
Design with passion – I love, love fashion for as long as I could remember. This case study brought that passion into the tech world, a combination I didn't know was possible until now, and I am excited to delve deeper into this world.
Humanizing AI - I discovered that AI’s role in fashion isn’t to replace personal taste, but to enhance it. The challenge was designing an AI feature that supports self-expression rather than automating it.
Bringing Sustainability Into Design Thinking -Through user research, I realized how a digital closet can encourage mindful consumption — helping users shop less and style more. Designing for fashion tech isn’t just about innovation; it’s also about promoting more intentional, sustainable shopping.
Smooth Scroll
This will hide itself!
This will hide itself!